{"product_id":"ionone-alpha","title":"IONONE ALPHA – floral, powdery and fruity note with hints of violet, dried plum and sweet root","description":"\u003ch2\u003eIONONE ALPHA\u003c\/h2\u003e\u003cp\u003eIONONE ALPHA is one of the fundamental materials for building violet, iris and floral-powdery nuances. Compared with β-Ionone, it tends to show a more floral and clearly violet-like character, with a fruity sweetness that can recall raspberry and dried plum.\u003c\/p\u003e\u003ch3\u003eOlfactory profile\u003c\/h3\u003e\u003cp\u003eFloral, violet, iris, sweet, woody and fruity, with berry nuances and a soft powdery tone. In dilution the floral side becomes easier to read and more natural-feeling.\u003c\/p\u003e\u003ch3\u003eIn formula\u003c\/h3\u003e\u003cp\u003eIONONE ALPHA is very useful for violet, iris, rose and classical floral accords. It can soften woods and balsams, add a fruity nuance to floral hearts and create an elegant transition toward the base. In rose bases it adds depth and a more velvety effect, while at lower levels it can modify citrus, pine, herbs and woody accords.\u003c\/p\u003e\u003cp\u003eOne of its most interesting characteristics is its ability to create a floral impression without adding a “white” or luminous note: its effect is softer, powdery and enveloping.\u003c\/p\u003e\u003ch3\u003eIn perfume history\u003c\/h3\u003e\u003cp\u003eIonones transformed perfumery at the end of the nineteenth century by making it possible to build a stable and accessible violet note. The ionone-violet olfactory area quickly became one of the pillars of modern perfumery and played an important role in many floral and powdery compositions of the twentieth century.\u003c\/p\u003e\u003ch3\u003eIONONE ALPHA or IONONE BETA?\u003c\/h3\u003e\u003cp\u003eIONONE ALPHA tends to be more floral, violet-like and fruity; IONONE BETA is woodier, drier and closer to iris. For a softer, brighter violet, alpha is often more direct; for a woodier, root-like effect, beta may be more suitable.\u003c\/p\u003e\u003ch3\u003eWhen to choose it\u003c\/h3\u003e\u003cp\u003eIt is particularly suitable for violet, iris, rose, powdery accords, classical florals and dark fruits when a soft, powdery and slightly fruity floral signature is desired.\u003c\/p\u003e\u003ch3\u003ePackaging\u003c\/h3\u003e\u003cp\u003eThe product is packed to order; the container may vary depending on the selected format and the characteristics of the raw material.\u003c\/p\u003e","brand":"La Profumiera di Venezia by Irina Vaganova","offers":[{"title":"5 ml","offer_id":51184161259847,"sku":"IONONEALPHA-5ml","price":3.45,"currency_code":"EUR","in_stock":true},{"title":"10 ml","offer_id":53062489538887,"sku":"IONONEALPHA-10ml","price":3.9,"currency_code":"EUR","in_stock":true},{"title":"50 g","offer_id":53062491472199,"sku":"IONONEALPHA-50g","price":9.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/9397\/5111\/files\/IMG_8567.jpg?v=1740607889","url":"https:\/\/profumieradivenezia.com\/en\/products\/ionone-alpha","provider":"La Profumiera di Venezia by Irina Vaganova","version":"1.0","type":"link"}